IMG Reliance's sponsorship team is driven to deliver tailored solutions to brands investing in sports and entertainment.

We work closely with rights holders and global brands across categories, synergizing their objectives with premier Indian sports and entertainment properties.

At the forefront of what we do is providing value to end consumers through innovative activations in partnership with our clients.

We provide comprehensive support in implementation of these strategies across brands and properties.


  • Identifying Sponsorship Assets
  • Asset Evaluation and Negotiation
  • Maximizing Rights and Asset Value
  • Managing Sponsorship Portfolios
  • Creating ROO and ROI Frameworks
  • Partnership Activation Strategy and Execution Framework