Lakme Fashion Week and smartwater launch ‘The Platform’

Lakme Fashion Week and smartwater launch ‘The Platform’

Applications invited from emerging designers

A progression for LFW from its ‘Gen Next’ designer search programme, ‘The Platform’ aims to lend impetus to an alternative genre of fashion – unconventional, innovative and fearless. Inspired by the origin story of smartwater- a brand developed on the tenets of innovation, risk taking and forward thinking, ‘The Platform’ aims to unearth talent that knows no boundaries.

The registration for the programme is now open till the 30th June 2018 at The shortlisted entries will be judged by an eminent jury from the field of fashion and design.

The winning designers will be mentored by India’s prominent fashion icons and get the opportunity to showcase their creativity at the upcoming Lakme Fashion Week.

Speaking about the programme, Anoop Manohar, GM Marketing, Coca-Cola India said, The Platform aims to give an opportunity to a new generation of designers who are willing to disrupt the conventional norms of fashion through their authentic and thought provoking ‘story based’ collections. We hope for this programme to inspire design, not bound by the constraints of stereotypes- giving rise to a new movement in the field of Indian fashion. I am personally very excited about this programme and looking forward to discover some great talent through this initiative”.

Based on smartwater’s core theme of ‘Inspired by the clouds’, the winning collection/s will reflect the designers’ own interpretation of the theme, in the form of  experimentation with texture, fabric, shapes or colour that are inspired by clouds.

Jaspreet Chandok, Vice President and Fashion Head- IMG Reliance, said, Lakmé Fashion Week is committed to bringing new designer talent to the fore. Having successfully launched many of the most exciting labels, we want to now nurture and help support them with this exciting new program. We are happy to launch The Platform in association with smartwater.”