Hardik Pandya bats for bold & enterprising journey with Brand Sin

Hardik Pandya bats for bold & enterprising journey with Brand Sin

The brand caters to the bold, enterprising, adventurous & mischievous youth

Sin - the premier youth centric denims and casual brand of Clothing Culture Ltd., has announced Indian cricket all-rounder Hardik Pandya as its brand ambassador on a multi-year deal.

Being a young brand, Sin launched in 2013, is built on the core value of power of youth, empowering the 18-23 age groups with a pulsating range of apparels primarily denims and casuals for the open-minded and progressive generation.

As the face of a young four year old brand, Hardik Pandya would bring in the freshness with his fearless attitude. The brand caters to the bold, enterprising, ready for challenges, adventurous & mischievous youth who are addicted to technology, casual yet rough, fun yet exclusive!

Speaking on the appointment Mrs. Vijaylaxmi Poddar, Director, Clothing Culture Ltd. said, “Hardik is an aggressive and a talented cricketer with massive fan following. His flamboyance, lifestyle and swag is a perfect fit with our brand which has captured the imagination of the youth. Sin is known as a peppy, energetic and fashionable brand and is fast emerging as a preferred choice of today’s youth. We are confident that this association will go a long way in taking our brand to the next level.”

Sin, designed at Italy’s boutique fashion house, ‘Studio ModaCreativa’, at Milan is distinctly differentiated and is at par with the best in the market. The collection, season on season excites through innovation and edgy styling.

Being an avid leader and follower of fashion, Hardik Pandya believes in staying a step ahead in fashion statement. “It’s exciting to be associated with a brand with its core value built on the belief in youth, and being an enabler to live larger than life concept,” said Hardik adding, “I am honoured to be part of the brand Sin and look forward to connect with my fellow youth in creating a bold and enterprising journey.”