D:FY ropes in Hardik Pandya to ignite a Movement against no movement

D:FY ropes in Hardik Pandya to ignite a Movement against no movement

Indian cricket all-rounder signs as D:FY's brand ambassador for a multi-year deal

D:FY an Indian Sports gear manufacturer which started operations on 16th August 2018 has announced Indian cricket all-rounder Hardik Pandya as its brand ambassador for a multi-year deal.

Being a young brand, D:FY launched its first store in Mumbai on 21st August 2018. D:FY has set out on a mission to make inspirational sports gear accessible for every Indian.

The joint mission for Hardik and D:FY is to ignite a Movement against no movement. We believe that if you get moving, there is no limit to what you can achieve.

Being an fitness enthusiast Hardik Pandya mentioned "I still remember when D:FY was presented to me. To be honest, there were a few options with me but I decided to back D:FY. I could relate to ‘why should sports gear be expensive?’ proposition. Also that D:FY stood for ‘movement against no movement’ is something that I liked. When Rajiv and Prashant shared their approach to building D:FY, I decided to be part of D:FY.”

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