Consulting

IMG Reliance Consulting is an extension of the Endeavor Global Marketing team. Endeavor, the parent company of IMG, operates in more than 30 countries globally.

The team offers unique and exhaustive insights from across the world of sport by leveraging its experience in working with the world’s foremost rights holders including the AIFF, F1, Champions League, the English Premier League, the NFL and several others.

We work with some of the largest brands including BKT Tires, Castrol, Unilever, Visa, IBM, GE, Cadbury, IBM and Xerox to name a very few.


The team offers services across the following verticals:


Strategy and planning including

  • Competitive analysis
  • Valuation of rights for rights holders
  • Evaluation of sponsorship packages for brands to advise on sponsorship selection
  • Audits of rights utilization for brands

Sponsorship integration and activation

Digital & social media ideation and monitoring

Events & experiential activities to activate rights

Internal engagement for management and employees

Contract negotiation and program management, including ticketing & hospitality management

Development of evaluation methodology to evaluate ROI for brands

Business consulting for fashion brands across the entire value chain




Our ongoing projects include:

  • Advising a leading B2C brand on the sports activation of its rights in India
  • Working with an Indian sports federation to create a new professional league
  • Working with a leading technology company in relation to the identification of an appropriate sports platform to achieve its brand objectives
  • Helping multiple public transportation operators in maximizing their non-fare revenues
  • Working with a leading retailer to build their foray into craft space
  • Creation of a new fashion brand with a leading Indian conglomerate
  • Working with an international fibre company on their expansion plans in India
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