Our events team have been pioneers in the Sports Marketing and Event Management industry for over two decades. From the inception of IMG in India and continuing with IMG Reliance post the joint venture with Reliance Industries in 2010.

We excel at conceptualizing, planning and executing events from start to finish in-line with our clients and partners vision. A depth of capabilities and a large network of vendors and partners allows us to deliver several outstanding events every year.

At present the IMG Reliance events vertical offers a variety of expertise ranging from operations, to public relations and marketing solutions listed below;


  • Business Model
  • Operations
  • Production
  • Project Management
  • Rules & Regulations
  • Sponsorship sales & servicing
  • Digital, social media and content
  • Public Relations
  • Athlete Data capture and management
  • Governance Structure
  • Scouting, Training and Development
  • Community Engagement

IMG Reliance Events:

  • Lakme Fashion Week
  • Tata Open Maharashtra

Partner and Client Events:

  • CEAT Ultimate Table Tennis
  • Road to Wimbledon
  • Premier Skills

From launching the first ever fashion week in India in the year 2000 to the launch of the Indian Super League in 2014, we have always looked to push boundaries in sport and entertainment events. Below are a list of firsts over the years;


IMG was also closely involved in the inception of arguably India’s biggest sporting property – the Indian Premier League.

First National Sporting Talent Search - Scorpio Speedster with Timex, the hunt for indias fastest bowler

First ICC-recognised Asia v. ROW Cricket Match


First ATP Tour event in South Asia (began 1996) - Chennai Open, now known as the Tata Open Maharashtra


First international Skins golf event – Bilt Skins with Vijay Singh

First World Corporate Golf Challenge

First DLGA Clinic – David Leadbetter Golf Academy

First National Corporate Putting

First National Hole-in-One Event

First Johnnie Walker Classic tournament


First International Adventure Sport Event - Four Square White Water Rafting Challenge

First National Go-Karting Championship

First National Table Tennis League – Ultimate Table Tennis

First National Bowling Championship


First Fashion Week - now the biggest lifestyle and media event in the country.